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HED
Reinventing the wheel, while this phrase is rather cliché, it truly is what we do every day here at Hed Cycling.
Hed Cycling Products was founded on the idea of providing the fastest wheel possible.
Aerodynamics are the most important and this is where Steve begins the process. knowing that aero is not everything we ensure that we cover every aspect of making fast wheels. Manipulating tires for
rolling resistance, building the most efficient hub, and ensuring maximum drivetrain efficiency are all covered too. For these reasons we are proud of every wheel we build but never rest on what we
have done, and we are never finished taking our wheels into the next paradigm of design engineering.
Whether you are a recreationalcyclist or standing on the top podium step of the Tour de France, our
mission is to make your ride even better the next time.